Firefighters in Switzerland have released a rap video to spread the word about their emergency phone number.

A group of young Geneva firefighters decided to film the clip to end public confusion between their number, 118, and new directory assistance hotlines.

The "118 Projec't" video features fighters from four local Swiss brigades - some sporting hot pants - dancing and rapping to hip hop beats.

Since its release, it has become a hit on YouTube, even sparking remix clips.

Underpants advice
In December 2006, the Swiss directory assistance hotline was changed to a series of four-digit numbers all starting with 18, while the firefighters' number, 118, was unchanged.

Continue reading here, courtesy the BBC