The new Lux commercial which aired on September 9 on Indian television has SRK "plunging his bare body sensationally into a bathtub filled with rose petals".

According to the article on Bollywood world, the new Lux collection is represented by four Lux beauties handpicked from across the decades -- Hema Malini, Sridevi, Juhi Chawla, and Kareena Kapoor.

Well, we love SRK in the buff, soap or no soap.

Until next time - Sumita